Something For Everyone
Having the best product or service on the market is only the start. Getting people to find you and see how amazing you are is an almighty challenge. In the 21st century, there are so many different types of media, channels, and campaigns that it can sometimes be quite overwhelming, especially if you are only a small business.
NU-Media help businesses and brands develop their end to end marketing strategy, focusing on the key things you need to know in a digital era.
Search engine optimisation (SEO)
You probably hear about SEO everywhere. It is all about getting your website seen in search engines (mainly Google, but others do exist!). The aim of SEO is to help your target audience find you. There are several different aspects to a successful SEO strategy that NU-Media can help with. Our services include understanding your brand to conduct keyword research, content marketing, and more. Google has around 300 different factors that contribute to how you rank in search engine results. While it is tough to account for all of these, NU-Media can look at your whole suite of products, guiding on what we believe is the best solution for your long-term SEO strategy.
Pay-per-click advertising (PPC)
If you have never tried PPC before or need assistance in optimizing existing campaigns, we can help. PPC can be a very cost-effective way of advertising through search engines and social media. NU-Media can show you the best way to find your target audience without breaking the budget, in a way that compliments SEO.
The PPC landscape is always growing and changing. At NU-Media, we keep up-to-date with the latest trends to best serve your business. We provide bespoke PPC services for every client to integrate it as part of your digital marketing plan.
Social media can be a bit of a minefield. There are so many different platforms, each with unique audiences and ways of marketing. However, with billions of people using social media (Facebook alone has about 2.5 billion per month), missing out is not an option in the 21st-century. NU-Media can help you with Facebook, Instagram, and Twitter to reach your business goals. Whether you are looking to grow awareness, increase sales, or become a field expert, we help to tailor your social media presence. We also look at modern channels like YouTube and TikTok to see how they can be embedded into your social media strategy.
Digital marketing planning
NU-Media can help ensure you fully plan for digital marketing. As a rule, any digital marketing, including PPC, SEO, and social media, should have a five-step process.
Step 1 – Understand the situation
Conduct a SWOT analysis to know the market and see what your competition is doing. A SWOT model looks at the opportunities and threats to your business before starting any market activity.
Step 2 – Set your objectives
Once you know the situation, you can set reasonable objectives. For example, you may want to increase sales, get more visitors, or rank higher up search engines. We can work with you to understand the possibilities and the best strategy.
Step 3 – Marketing Tactics
When we know what you are trying to achieve, NU-Media can help work out the best tactics to attain your goals. For example, we will better understand your target audience, where to place and position marketing, when to do it, and how to engage people. If your audience is not using Facebook, there we don’t target that as a tactic. We can narrow down exactly what you need to do as a business.
Step 4 – Deploy your tactics
This is the fun bit when we put all the plans in motion. Start testing ads to the right channels, creating content, and social media activity.
Step 5 – Analyse the results
Review your marketing activity to see what works and what doesn’t. Everything needs to be continually optimised and incrementally improved until you get the results you are looking for. The digital world is continually changing, and your business needs to do the same. NU-Media can help you do just that.
Our support is not only limited to these areas. Speak to us if you need guidance with managing campaigns, automation, conversion, and other marketing tools. NU-Media is ready to accept your marketing challenge.